Video: Progressive Web Apps for Ecommerce in Under 2 Minutes

If you’re in the ecommerce business, you’ve certainly heard the latest buzz from Google around Progressive Web Apps – often called PWAs – and accelerated mobile pages, or AMP.

“Progressive Web Apps” is a term coined by Google for app-like websites that are reliable, fast, and engaging. Unlike native apps, Progressive Web Apps are accessed through the web browser instead of being downloaded to a device.

Like on a responsive site, PWAs reflow content from the desktop. But they also introduce an app-like experience and new features. Visitors to your site will get a feel that’s tailored to mobile.

In this video, we’ll show you how Mobify’s Progressive Web Apps can make your mobile website perform faster than Amazon.com, with minimal changes to your ecommerce platform, and how our user experience best practices are applied to reduce friction, lower bounce rates, and increase revenue.

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