87% of retail marketers have increased their mobile budgets for 2016, but the majority have yet to determine how to fully leverage mobile. Some still treat it as a mini-desktop, while others have taken a mobile-first approach, enabling customers to use smartphone functionalities to enhance the real-world shopping experience.
To help connect the dots, we have created an interactive assessment based off of Forrester’s Mobile Mind Shift Maturity Framework, Philosophy Assessment.
Complete our quick interactive assessment to better understand each stage of mobile maturity as defined by Forrester and estimate where your company sits.
Once you know where you stand, we’ll help you identify next steps to level up your mobile maturity.