Threadless is set to deliver shopping and community experience for customers on their mobile devices
CHICAGO, IL / VANCOUVER, BC — February 01, 2011 — Threadless, the community-driven online design platform for retail, today announced a partnership with Mobify, the leader in mobile e-commerce, to bring their online community to mobile users.
The rise of social media and e-commerce has catapulted mobile devices to the center of today’s digital lifestyle. Thread- less users asked for a mobile website that made it easy to view and purchase their favorite threads from the palm of their hand. With this need in mind, Threadless turned to Mobify to power their mobile presence. Now, the Threadless community can shop for tees, score designs and interact through their mobile devices.
“Mobify allowed us to effortlessly take our site mobile, without any changes to the existing code,” said Threadless CEO Thomas Ryan. “The new mobile site allows us to better connect with our amazing community. We’re particularly excited that users can score community-submitted designs from anywhere.”
Mobify allows Threadless to work seamlessly across multiple mobile platforms, like iOS, Android, and BlackBerry 6. For Threadless, this means decreased bounce rates, faster load times and, most importantly, mobile community participation.
“As a Threadless customer for many years I’m excited about the new way to buy amazing tees on mobile,” said Igor Fa- letski, CEO of Mobify. “The mobile site works especially well with the email and social features Threadless is famous for.”
Founded in 2000 by entrepreneur Jake Nickell, Threadless has evolved from an online t-shirt design company into an international community-driven design platform featuring merchandise designed by and for its fan base of nearly one mil- lion users. Considered the poster child of crowdsourcing, Threadless boasts a diverse community of designers, artists and general consumers from around the world who submit and vote on designs for ongoing competitions. Winning designs are produced and available for sale at Threadless retail locations and online store, and the winning designers receive \$2,000 plus a \$500 gift certificate. Threadless integrates its passionate, authentic and highly active community into every aspect of its business and continues to offer them new design opportunities through strategic partnerships with major brands including Disney, Dell, Griffin and Havaianas
Mobify was founded in 2007 and is headquartered in Vancouver, Canada. Its solutions optimize web sites for mobile and tablet devices. Mobify’s customers include global leaders in e-commerce, online publishing, and digital advertising. By using Mobify’s mobile web platform, these companies have achieved significant growth in mobile traffic and revenue.