Mobile Revenue Jumps 22% as Holiday Shoppers Turn to Mobile Devices Online and In-Store

VANCOUVER, BC, Jan. 24, 2018 — Mobile shopping dominated the 2017 holiday season with revenue up 22%, the only ecommerce channel with year-over-year growth, according to the 2017 Q4 Mobile Commerce Insights Report from Mobify. Retail’s digital leaders, laggards, and median companies alike saw mobile growth during the busiest season of 2017, with mobile leaders experiencing nearly 50% more mobile revenue over the previous year. The biggest jump in mobile revenue came after 6 p.m. on Cyber Monday, the report says. Yet, Black Friday mobile traffic beat out Cyber Monday as shoppers turned to their mobile devices in store to read reviews and compare prices, in addition to shopping online.

2017 Q4 Insights year over year change in Q4 revenue

Transaction data reveals that more customers are shopping more, even though conversion rates may actually decrease due to higher traffic, the report says.

Download the 2017 Q4 Mobile Commerce Insights Report from Mobify.

Mobify and partner Astound Commerce will host an in-depth review of the report and an exploration of top retailers’ web and app experiences in a live webinar. Register for “Deconstructing the Data on Holiday Shopping 2017,” to be held Feb. 7, 2018, at 11 a.m. PST/2 p.m. EST.

Lauren Freedman, SVP Digital Strategy for Astound, will reveal top performing retailers along with tactics that powered shopping experiences in the webinar. Knowing that the 2017 holidays would be momentous for mobile, Astound Commerce researched 25 top retailers, stacking up their mobile web and mobile app experiences across more than 100 metrics. Five calculations were used as a framework to assess each retailer’s vision, consistency and other compelling features.

Amanda Naso, Senior Manager, Business Intelligence for Mobify, will dive deeper into the Q4 2017 Mobile Commerce Insights Report, which is based on a representative sample across 445 million sessions from Oct. 1 to Dec. 31, 2017. The purpose of the report is to provide benchmarks, actionable data and recommendations that can be put to immediate use. Retailers that created mobile-first experiences including fast, app-like designs and timely, relevant engagement stood to gain the most during the holiday season, according to the report.

Get the Q4 2017 Mobile Commerce Insights Report.

Register for “Deconstructing the Data on Holiday Shopping 2017. ”

About Astound Commerce

Astound Commerce, the world’s largest privately held digital commerce agency, combines strategy, technology, creativity, insight and a proven methodology to deliver exceptional digital shopping experiences. Through a forward-thinking, results-driven approach, Astound Commerce serves leading global brands such as adidas, L’Oréal, Under Armour, Jimmy Choo, Lacoste and Versace. Founded in San Francisco in 2000, the passionate team of nearly 700 dedicated, diverse industry and technology experts has decades of ecommerce experience and more than 400 implementations under their belt to address the complex challenges, advancing technologies and unique needs of global markets. To learn more, visit

About Mobify
Mobify is a Front-end as a Service (FaaS) for building modern, customer-first shopping experiences through Progressive Web Apps (PWA), Accelerated Mobile Pages (AMP), and native apps. Working as a seamless extension of ecommerce and IT teams, Mobify and its network of partners use the Mobify Platform to help retailers and brands drive immediate revenue with a friction-free shopping experience that’s up to 43% faster than previous generation mobile sites. The FaaS enables leading global brands to embrace a superior PWA experience on mobile, and then extend it across desktop, tablet, and other digital touchpoints. Mobify’s customers include digital innovators like Lancôme, Debenhams, Crabtree & Evelyn, Lilly Pulitzer, Payless Shoe Source, Carnival Cruise Line, US AutoParts, Hobbycraft, and PureFormulas.

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