VANCOUVER, BC, August 3, 2016 — Mobify today released its 2016 Q2 Mobile Insights Report, analyzing shopper data from large retailer ecommerce sites to help merchants understand where, how and why mobile consumers engage, so they can determine the business impact of mobile engagement. Website speed, long known to be connected to conversion rates and ecommerce revenue, has a direct connection to deeper mobile engagement, higher conversions, and top-line growth, according to Mobify’s analysis of large volumes of data amassed from ecommerce sites across the Mobify customer base in Q2 (April 1-June 30). The data illustrates the specific impact of decreases in homepage load and checkout speeds, as well as the effect of an additional pageview per user, which delivered a 5.17% increase in user-based conversion. The report further indicates that the average company’s annual revenue increased by $398,484 (USD) when the average pageview per user went up by 1.*
Understanding consumer behavior and linking it to engagement, conversions and revenue are critical because mobile commerce excellence now hinges on mobile engagement, with customer expectations changing rapidly, according to Forrester Research. Mobify’s Insights Reports provide quarterly updates as well as actionable next steps for retailers and brands that want to better understand mobile engagement. This latest Mobify Insights Report analyzed 306 million visits and 6.2 million transactions for a total of $878M in revenue.
“Retail has rallied around the idea that successful ecommerce hinges on evolving quickly to support mobile engagement, but there is little data to support it and limited large volume data from leading retailers. With Mobify Mobile Insights, we aim to fill that gap, offer eye-opening data, and as importantly, provide specific guidance for retailers so they can act on what they learn,” said Vik Kambli, senior director of strategy at Mobify.
Download the full report and for benchmarks and actionable insights.
Mobify delivers a comprehensive Mobile Customer Engagement Platform to help retailers cultivate powerful relationships with their customers, increasing revenue online and in-store revenue.
Mobify leverages its Progressive Mobile™ technology to create connected mobile web and native apps linked with legacy commerce platforms to ensure seamless customer journeys across channels and minimize development, operational, and maintenance expenses. With Mobify’s Engagement Engine, retailers can tailor content to each customer’s context, including their real-time physical location and online behavior. The Mobify Connection Center brings everything together in a single interface for managing all mobile customer interactions across web, apps and push notifications.
Ranked by industry analysts as a leader in mobile commerce and engagement, Mobify serves retailers and brands worldwide, including BT, Crocs, Carnival Cruises, Bosch, Superdry, Eddie Bauer, Matalan, and Tommy Bahama.
1 The Forrester Wave™: Mobile Commerce And Engagement Platforms, Q1 2016
*Annual revenue increases are based on a $100 AOV customer with 15,000 daily sessions
Betsy Kosheff for Mobify