VANCOUVER, BC, and SAN FRANCISCO, July 7, 2016 – Mobify, provider of the category-leading mobile customer engagement platform, has appointed Lori Bush Shepard as vice president of marketing. Shepard will lead all aspects of global marketing, spanning brand awareness, demand generation and marketing strategy, reporting to CEO Igor Faletski.
Shepard has extensive experience in creating markets and guiding technology companies to market leadership positions. As the vice president of corporate marketing for Marketo, acquired last month by Vista Equity Partners for an estimated $1.8 billion, she was instrumental in establishing its leadership position in the marketing automation category. Most recently, Shepard was vice president of corporate marketing at Clarizen, where she championed the creation of the collaborative work management category. She led the company’s brand strategy and marketing execution programs, earning market-leader ranking and fueling growth and loyalty across 2000 organizations in 76 countries. Shepard will be based at Mobify’s San Francisco office.
“Lori has a proven approach to helping growth companies achieve rapid scale through extensive expertise in marketing execution and tech savvy – precisely what Mobify needs to help us in the fast-growing market for mobile customer engagement,” said Faletski. “We’re very excited to have her join us as we help our customers address their mobile customers’ experiences holistically and turn fragmented mobile interactions into meaningful customer connections. ”
Mobify’s Mobile Customer Engagement Platform is used by global retailers to drive hundreds of millions of dollars in revenue every year. Ranked by Forrester as a leader in mobile commerce and engagement, Mobify keeps retailers ahead of the curve by delivering personalized experiences through innovative apps, mobile web, messaging and location-based marketing.
Mobify leverages its Progressive Mobile™ technology to create connected mobile web and native apps linked with legacy commerce platforms to ensure seamless customer journeys across channels and minimize development, operational, and maintenance expenses. With Mobify’s Engagement Engine, retailers can tailor content to each customer’s context, including their real-time physical location and online behavior. The Mobify Connection Center brings everything together in a single interface for managing all mobile customer interactions across web, apps and push notifications.
Ranked by Forrester as a leader in mobile commerce and engagement, Mobify serves retailers and brands worldwide, including BT, Crocs, Carnival Cruises, Bosch, Superdry, Eddie Bauer, Matalan, and Tommy Bahama.
Betsy Kosheff for Mobify