Mobify Joins Demandware LINK to Accelerate Commerce Innovation

Pre-built integration makes it faster and easier for Demandware clients to deploy Mobify

VANCOUVER, Canada – July 11, 2013 – Mobify today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. Through the LINK Technology Partner Program, Mobify, has developed a pre-built integration between the Mobify Platform and Demandware Commerce, making it possible for Demandware clients to implement Mobify’s mobile web platform solution.

Mobify is an open platform that adapts any website for mobile devices, helping businesses solve the complex design and performance challenges of today’s multi-screen web. Mobify is built on standard web technologies: HTML, CSS and JavaScript. The features of Mobify’s platform remix the content of the existing site into a customized, adaptive layout – as well improving the load time and page weight of any responsive website. Mobify is used by leading Fortune 500 companies and serves tens of millions of mobile users every month.

The Demandware LINK Technology Partner Program provides Demandware clients with a rich of set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.

“We are thrilled to be a Demandware LINK technology partner. We have a platform that allows retailers to take their websites mobile without spending the time and resources to overhaul their existing website,” said Igor Faletski, CEO of Mobify. “When a mobile visitor accesses a Mobify-powered site, the website appears and functions optimally for whatever device they’re using thereby encouraging customers to browse and purchase.”

– END –

About Mobify

Mobify (http://mobify.wpengine.com) is an open platform for making any website adaptive to any device: smartphones, tablets and more. Developers use Mobify’s API and tools based on HTML, CSS and JavaScript to build adaptive web experiences and to ensure fast, reliable mobile web performance running on Mobify Cloud. Mobify serves tens of millions of mobile visitors every month for e-commerce and publishing companies like Starbucks, Siemens, Expedia, Beyond the Rack and Condé Nast.

For more information, contact Darcie O’Malley: press@mobify.com