VANCOUVER, Canada – Dec. 15, 2015 — Mobify today introduced a powerful new way for retailers to keep customers engaged with their websites with the availability of the Mobify Web Engagement Messaging push notification service for Safari desktop users. Push notifications are short messages that can be sent to customers anytime, even if the browser is closed. The service is available immediately and can be quickly added to a retail website template with no additional software or plug-ins required.
Web push notifications allow consumers to opt-in to timely updates from sites they love without downloading an app or checking email, allowing retailers to connect them with customized, engaging content. In addition to new support for Safari desktop, Mobify Web Engagement Messaging runs on Google Chrome for Android and is also supported on Chrome desktop, for a total reach of nearly 60% of all users. The new push service for Safari is part of the Mobify Mobile Commerce and Engagement Platform, retail’s most complete platform for enabling marketers to give each customer an exceptional experience and drive deeper engagement, no matter which device, touchpoint, or location.
“Push notifications have a 20% click-through rate, approximately four times that of email, with the added advantage that they reach the browser directly, without getting lost in overflowing inboxes ,” said Mobify CEO Igor Faletski. “Retailers are already finding that push notifications are an essential part of the marketing toolkit for driving revenue and engagement. We’re pleased to offer this capability to our customers on desktop as well as mobile.”
Key features of Mobify Web Engagement Messaging for Safari include:
- No integration work necessary — Push messaging can be easily layered onto existing technology stacks, providing high impact with low technical overhead.
- Push notifications begin right on the desktop immediately after opt-in and can be sent anytime, even if the browser is closed
- 20% open rate is four times that of email and works for desktop and mobile users
Mobify delivers technology and services that help companies engage connected consumers to increase revenue online and in-store. Mobify’s mobile engagement platform creates powerful mobile web and native applications and delivers the latest mobile push notification and location-based technology across all mobile devices. Delivered via the cloud and implemented with on-page tag technology that minimizes IT involvement, Mobify has more mobile experience and expertise than any traditional technology vendor, ensuring the best possible mobile experience and revenue outcomes. Innovative companies around the world have chosen Mobify, including Ann Taylor, Crocs, Carnival Cruises, Bosch, Superdry, Eddie Bauer, Tommy Bahama and Beyond the Rack. Learn more atwww.mobify.com or follow us on Twitter @mobify.