VANCOUVER, BC, Sept. 6, 2017 — Ecommerce professionals can now capitalize on investments in industry-standard marketing analytics platforms while taking advantage of the most promising new mobile technologies for ecommerce like Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMP) with today’s launch of Mobify’s Analytics Manager.
Mobify Analytics Manager works in the background of a PWA, the mobile web experience that is quickly becoming the new standard for enabling fast and engaging modern shopping. As a single-page application, PWAs do not work with typical marketing analytics tools without considerable workarounds and are particularly challenging since the sites work when the user is offline. The new Mobify analytics solution works out-of-the box, collecting ecommerce and user behavior events — such as when a shopper visits a page or clicks on a button — then sends the data to popular analytics platforms like Google Analytics and Adobe Analytics. With Mobify Analytics Manager, ecommerce professionals and analytics teams can continue using their standard analytics dashboards to make data-driven decisions when presenting information to customers online. Mobify Analytics Manager also delivers a new set of mobile analytics unique to PWAs, giving marketers the first industry insights into how mobile web shoppers are interacting with this fast, high-converting type of site. The new feature captures events such as form field and button interactions and performance data out of the box — a capability not readily available with any other analytics software.
Analytics Manager is part of the latest version of Mobify’s mobile customer engagement platform, where Progressive Web Apps are providing retailers and brands with industry-leading mobile conversion rates through fast, shopper-optimized experiences that work across all browsers. Mobify is the #1 provider of PWAs for commerce. The company has recently rebuilt or launched high-performing mobile sites as PWAs for brands such as Carnival Cruise Line, Lancôme and PureFormulas. The new Analytics Manager is a standard feature, available by upgrading to the latest Mobify PWA.
“Integrating Progressive Web Apps with third-party analytics is an important evolution of the mobile ecosystem for our retail customers who want to effectively engage their audiences on mobile while gaining revenue-generating insights,” said Mobify co-founder and chief product officer Peter McLachlan. “With this solution, we have solved the problem of effectively tracking Progressive Web Apps without additional development costs.”
The Mobify Analytics Manager includes a library of prebuilt connectors for Google Analytics and Mobify’s Engagement Engine, so any Mobify PWA can immediately handle key ecommerce transaction and engagement events out-of-the-box. Additional connectors to virtually any analytics platform can be added in minutes. The Analytics Manager also makes it easy to add new, business-specific events. For example, a beauty site features a wizard for helping customers choose makeup — Analytics Manager can now deliver details on the interactions shoppers have with the wizard.
For more information on Mobify Progressive Web Apps, visit: https://www.mobify.com/platform/progressive-web-apps/.
Mobify is the #1 provider of Progressive Web Apps for ecommerce for retailers and brands that want to close the gap between desktop and mobile conversion rates, keep up with customer expectations and win loyal customer relationships. The Mobify Platform delivers a unified customer experience across mobile web and apps, while building customer relationships through push notifications and store drivers. Leading global brands including Lancôme (Mobile Commerce winner 2017 Internet Retailer Excellence Awards), Crabtree & Evelyn, Paula’s Choice, Carnival Cruise Line, London Drugs, Burlington, PureFormulas, Superdry, Columbia, eXtra Electronics, and ThinkGeek generate extensive revenue through the Mobify Platform and rely on Mobify to grow their customer lifetime value. www.mobify.com
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