VANCOUVER, BC, May 30, 2018 — Retailers and brands that require a superior shopping experience on every available channel and want more return on their digital experience investments can now publish their Mobify Progressive Web Apps (PWAs) in app stores such as Google Play and the iOS App Store, thanks to Native PWAs, a new feature of Mobify’s Digital Experience Platform.
Mobify Native PWAs require minimum work and no additional subscription cost to package and deploy a Mobify PWA to app stores. Mobify’s modern approach to digital experience development enables retailers to have their apps discovered wherever customers are – on the web, on any device, and in app stores. This allows merchants to drive more revenue by maximizing code re-use to power customer-first shopping experiences everywhere, while reducing development and maintenance costs.
PWAs use modern web capabilities to deliver app-like experiences to shoppers. As the #1 provider of PWAs for commerce, Mobify enables retailers to enjoy 50% more conversions through faster, superior shopper journeys. With Mobify Native PWAs, retailers can develop a PWA and publish it in app stores, just like native apps. This enables them to reap the benefits of being discoverable in app stores, as well as leverage capabilities unique to native apps such as geolocation.
“Customers are telling us native apps can still be an important part of the journey, particularly for loyalty programs or interacting via in-store technologies,” said Peter McLachlan, Mobify chief product officer and co-founder. “Now, the answer to the question, ‘Can we put our PWA in the app store?’ is yes! Not only can marketers get maximum reach with a PWA on the web, but those who need to be everywhere including the app stores can do so with an approach that is faster and less expensive to operationalize.”
Examples of shopping use cases for the new Native PWA feature include:
- A luxury fashion brand can send a timely location-based offer and/or help shoppers find merchandise in a store
- Grocers can offer services to their loyalty app customers, such as alerting store associates a shopper is on their way to the pickup area
- Stores can enable shoppers to scan product barcodes and read reviews or check into the store with a code for more personalized service
For more about The Mobify Digital Experience Platform visit https://www.mobify.com/platform/overview/ .
Mobify is a Front-end as a Service (FaaS) for building modern, customer-first shopping experiences through Progressive Web Apps (PWA), Accelerated Mobile Pages (AMP), and native apps. Working as a seamless extension of ecommerce and IT teams, Mobify and its network of partners use the Mobify Platform to help retailers and brands drive immediate revenue with a friction-free shopping experience that’s up to 43% faster than previous generation mobile sites. The FaaS enables leading global brands to embrace a superior PWA experience on mobile, and then extend it across desktop, tablet, and other digital touchpoints. Mobify’s customers include digital innovators like Lancôme, Debenhams, Crabtree & Evelyn, Lilly Pulitzer, Payless Shoe Source, Carnival Cruise Line, US AutoParts, Hobbycraft, and PureFormulas.
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