VANCOUVER, BC, and BERLIN, Sept. 12, 2019 — Mobizcorp and Mobify today announced a partnership to help enterprises moving to modern, scalable architectures achieve digital excellence with Mobify’s best-of-breed Front-end Platform as a Service.
Mobizcorp, based in Berlin, is the internationally leading digital commerce consulting and service company implementing exceptional retail, marketing, and mobile strategies for world-renowned brands since 2003. Mobify is a decoupled front-end cloud service for delivering fast, immersive experiences without the risk, complexity, and lengthy timelines of building and maintaining front-ends from scratch.
Mobizcorp will drive front-end projects for its customers worldwide, providing strategy and consulting, project and client success management, implementation of Mobify’s Front-end Platform as a Service, as well as ongoing support, analysis, and optimization.
Mobizcorp and Mobify are at the forefront of a new commerce revolution based on decoupled architectures that connect best-of-breed solutions such as ecommerce, CMS, personalization, and now front-end platforms – all aimed at keeping pace with evolving customer expectations and new channels. According to the report, “The New Commerce Revolution: Off With Their Heads (Or Not!)” from Forrester Research (by Joe Cicman, August 13, 2019), “This latest commerce revolution builds on years of grievances (fragmented experiences, hard-to-make customizations, and a disconnect with content).”
To articulate the value of an API-driven front-end approach, the report continues, “While leveraging its corporate parent’s loosely coupled enterprise platform, Lancôme was able to implement a progressive web app without needing to replatform or bring in a new commerce solution. Quickly building new front-end experiences or even releasing small updates represent the key value of a headless approach. In this case, small teams were able to make a big impact using an API-centric architecture by easily adopting front-end technology like Mobify to deliver cutting-edge digital experiences that provided consistent lift.”
Without a Front-end Platform as a Service, organizations must create, maintain, monitor, and secure their own custom hosting environments, build and maintain duplicate integrations, maintain and synchronize separate front-end codebases, and learn to build with modern front-end technologies like Progressive Web Apps. For these reasons, building a custom front-end from scratch causes scalability and support issues long-term.
According to Mobizcorp CEO Friedhelm Scharhag “Coming from a long history of building custom ecommerce front-ends for global brands, we instantly saw how Mobify could provide the scalable foundation needed to decouple the front-end in order to both handle the heavy lifting and keep ahead of the digital experience trends and changes that matter.”
Added Mobify CEO Igor Faletski, “Having a global partner with the cachet of Mobizcorp is extremely gratifying for us because, as a world-class digital innovator and systems integrator, they fully understand the challenges our mutual customers face as they move from legacy systems to a more modern, scalable architecture to reduce costs. Together, we aim to provide front-end experiences that go beyond expectations and are always getting better for the customer.”
Mobizcorp is an internationally leading Digital Commerce Consulting & Service Company. Driven by a passion for innovation and quality, Mobizcorp has been planning and implementing exceptional retail, marketing and mobile strategies for >100 world- renowned brands worldwide since 2003. By taking responsibility for the outstanding conception, implementation and ongoing development of digital commerce strategies, we enable brands to reach their customers and deliver exceptional shopping experiences. The list of international clients includes Reitmans, Depot, Alexander Wang, Tamaris, Columbia, Jack Wolfskin, Tory Burch, Lands’ End, Brooks Brothers, Diane von Furstenberg, Thomas Sabo, Marc O’Polo and many more.
Mobify is a modern front-end platform that gives you the confidence to move quickly and the freedom to shape your brand. As an all-in-one API-driven front-end built on headless and serverless principles, Mobify empowers teams to deliver premium digital experiences quickly, reliably, and safely – while built-in scalability and supportability reduce the total cost of ownership. The Front-end Platform as a Service allows enterprise businesses to embrace digital transformation with a customer-centric approach, starting from the top-down rather than bottom-up. Customers include digital innovators like Lancôme, Pandora, Debenhams, Paula’s Choice, Cosnova, Mackage, Syo & Kioa, Carnival Cruise Line, Ann Summers, and Hobbycraft.