VANCOUVER, BC and HAMBURG, GERMANY Feb. 20, 2019 – Retail professionals and digital commerce leaders have long known that faster online shopping experiences and well-managed, inspirational content are key to high-quality customer experiences. Today, Mobify and CoreMedia have announced a technology partnership combining Mobify’s Front-end as a Service for building fast, revenue-driving Progressive Web Apps, and CoreMedia Content Cloud’s Content as a Service (CaaS) for omni-channel content management and experience orchestration.
In retail’s complicated technical environment it remains an ongoing challenge to connect layers of systems from different vendors while embracing technology that engages customers and adapts across all touchpoints. Mobify’s Front-end as a Service leverages technologies such as Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMP) to create faster, app-like web experiences that result in significant immediate revenue boosts. CoreMedia Content Cloud’s CaaS allows marketing teams to effortlessly compose inspirational content with pre-built integrations for all major ecommerce platforms including Salesforce, IBM, SAP and Elastic Path.
According to Mobify CEO Igor Faletski. “CoreMedia’s customers love their Content Cloud for its ability to help them effortlessly compose content and manage global campaigns effectively with instant omni-channel preview. They want to be able to leverage their work with a front-end that’s fast and produces measurable results. Now they can get a great front-end experience without waiting for multi-year custom builds or a lengthy replatforming.”
Added Karsten Reuter, SVP Product Management at CoreMedia, “Mobify’s expertise with enterprise PWAs that drive business results is an ideal pairing with CoreMedia’s experience composition tools for anyone who wants to implement a best-in-class eCommerce experience that’s mobile-first, has stellar performance, and combines eCommerce functionality with inspirational content that’s easy to use.”
Better together, Mobify and CoreMedia benefit digital teams with:
- Embedded management of digital assets, content navigation, page layouts and content items such as articles or collections, without having to deploy code changes
- Experience delivery via Mobify’s commerce PWA — a proven front-end capable of driving 20% more revenue.
- Improved agility through a headless commerce architecture, achieved by separating the front-end experience from the CMS and ecommerce platform
Based in Hamburg, Germany with offices worldwide, CoreMedia Content Cloud is the strategic content management and experience orchestration engine behind today’s most iconic online brands. Leading global B2C companies (Deckers, Luxottica, PVH Corp, Finnair, T-Mobile) and B2B firms (Continental, Claas, Emerson, DMG-Mori) create world-class digital experiences powered by CoreMedia Content Cloud. A company of visionaries, trusted advisors, and passionate experts, CoreMedia takes brands to the next level of digital experiences. We’re about dialogue, so let’s talk. For more information or to set up a demo appointment, visit www.coremedia.com or follow us on Twitter @contentcloud.
Mobify is a Front-end as a Service (FaaS) for building modern, customer-first shopping experiences through Progressive Web Apps (PWA), Accelerated Mobile Pages (AMP), and native apps. Working as a seamless extension of ecommerce and IT teams, Mobify and its network of partners use the Mobify Platform to help retailers and brands drive immediate revenue with a friction-free shopping experience that’s up to 43% faster than previous generation mobile sites. The FaaS enables leading global brands to embrace a superior PWA experience on mobile, and then extend it across desktop, tablet, and other digital touchpoints. Mobify’s customers include digital innovators like Lancôme, Debenhams, Crabtree & Evelyn, Lilly Pulitzer, Payless Shoe Source, Carnival Cruise Line, US AutoParts, Hobbycraft, and PureFormulas.