Mobify adds Ice.com’s Pinny Gniwisch as Strategic Advisor for Mobile Commerce and Multi-Channel Retailers

VANCOUVER, BC – Mobify, the leading platform for mobile  commerce and publishing, announced that Pinny Gniwisch has joined the team as Strategic Advisor for Mobile Commerce and Multi-Channel Retailers.

“We’re thrilled to welcome Pinny to the Mobify team. Ice.com’s tremendous growth speaks volumes to Pinny’s caliber and expertise in retail. Equally impressive is his ability to understand what today’s consumer wants and then craft the marketing, social media, and branding strategies that speak to them,” said Mobify CEO, Igor Faletski.

Gniwisch is co-founder of Ice.com, one of the largest and most respected online jewelers. As EVP of Business Development & Communications, Gniwisch helped spearhead the company’s rapid growth from startup to multi-millions in sales where he oversaw all aspects of customer acquisition, marketing, PR and strategic alliances.

“Mobile is the next frontier in e-commerce and Mobify is the undisputed leader in building a software platform for mobile commerce. The Mobify platform is already the framework of choice for developers and marketers to build amazing mobile and tablet experiences that connect with their customers,” said Gniwisch. “With Mobify’s strong customer base, I’m looking forward to creating new partnerships and developing stronger multi-channel business.”

Gniwisch is a leading figure in online retail and internet marketing, the youngest board member of NRF’s Shop.org, and is a sought-after speaker at international web conferences. He also serves as Adjunct Professor of Ecommerce and Social Media at McGill University, Adjunct Professor at Rutgers Center for Leadership Development, and Guest Lecturer at Plattsburgh University and Darden University.

About Mobify

Mobify (https://www.mobify.com/) is a mobile web platform and the largest powering technology of mobile and tablet traffic on the web, with over 18,000 sites powered by the Mobify Platform. The Mobify Platform maximizes revenue for leading mobile commerce and web publishers, including Starbucks, Shell, Lululemon, Wired, Ideeli, Bosch, Vogue, Bonobos, Alibris, and more. Founded in 2007, Mobify is headquartered in Vancouver, B.C., and is privately held.