VANCOUVER, BC, Dec. 18, 2017 — Lilly Pulitzer, the resort wear brand, has launched an innovative Progressive Web App (PWA), a new type of mobile website that delivers a fast, fun, and easy shopping experience. The new site is part of a trend toward captivating mobile shoppers without requiring an app download. Known for its savvy adoption of digitally-driven retail technologies, Lilly Pulitzer has partnered with mobile customer engagement leader Mobify to launch its PWA in advance of a replatform to a leading ecommerce platform provider in order to quickly and more effectively reach consumers on the web via its highest traffic channel – mobile. In just the first week since launch, mobile traffic is up 80% and mobile revenue is up 33% compared to last year.
“Mobile is much more than a channel for us, it’s a lifestyle for many of our customers, and we must serve their mobile-first expectations by offering the best possible experience,” says Kim Williams-Czopek, Vice President of Digital Commerce at Lilly Pulitzer. “We saw the opportunity for a superior customer experience and a fast return on investment with a PWA, and we didn’t want to delay either by waiting until our ecommerce replatform was done to address mobile.”
A PWA allows retailers to decouple mobile from desktop to quickly drive revenue-generating mobile experiences without waiting until larger replatforming projects are complete. Using Open Commerce APIs to connect the systems, retailers can achieve mobile agility without risking core business logic.
With its multi-generational appeal and superior in-store shopping experiences, Lilly Pulitzer is a strong brand that is differentiating by serving a variety of customers with highly personalized purchasing options. “As an engagement tool, a Progressive Web App fit perfectly with our mission to create experiences that center on our customers’ unique needs, desires and expectations. Mobify has done a great job helping us deliver on that promise,” Williams-Czopek says.
Mobify is the #1 provider of Progressive Web Apps for retail, having worked with the technology since its inception. The company can quickly produce mobile solutions via its software platform, which integrates the latest mobile technologies with its Progressive Mobile User Interface Kit and Mobile Commerce UX Best Practices.
The Lilly Pulitzer PWA was delivered with Mobify implementation partner Evans Hunt and was designed to meet several key goals:
- Create a fast, fun, easy, and seamless experience for Lilly Pulitzer’s growing base of mobile customers, which currently account for nearly 60% of total traffic
- Appeal to new customers by engaging them on the web without requiring a download from an app store
- Offer a fast track to high-converting Progressive Web Apps during replatforming to a leading ecommerce platform provider
Mobile web speed is an essential component of engagement and conversions. Progressive Web App technology improves page speed two to four times by removing unnecessary page components that are only required on desktop screens. Mobify research shows that for every 100-millisecond decrease in homepage load speed, customers see a 1.11% lift in session-based conversion. A 2017 eConsultancy and Adobe survey of 7,000 marketing professionals additionally confirms top brands and agencies believe that “optimizing the customer experience” is the most exciting opportunity in marketing today.
“Lilly Pulitzer represents a smart brand that has been highly successful in combining innovation with longevity and appeal across a broad customer base,” said Mobify CEO Igor Faletski. “We’re thrilled to see this exciting brand seize the opportunity for growth that Progressive Web Apps can deliver, while simultaneously enabling innovation and agility through upgrading their ecommerce platform. This is how companies differentiate and lead in today’s highly competitive retail market.”
See the new Lilly Pulitzer Progressive Web App at https://www.lillypulitzer.com/.
Mobify is the #1 provider of Progressive Web Apps for ecommerce retailers and brands that want to close the gap between desktop and mobile conversion rates, keep up with customer expectations, and win loyal customer relationships. The Mobify Platform delivers a unified customer experience across mobile web and apps, while building customer relationships through push notifications and store drivers. Leading global brands including Lancôme (Mobile Commerce winner 2017 Internet Retailer Excellence Awards), Debenhams, Crabtree & Evelyn, Paula’s Choice, Carnival Cruise Line, London Drugs, Burlington, PureFormulas, Superdry, Columbia, eXtra Electronics, and ThinkGeek generate extensive revenue through the Mobify Platform and rely on Mobify to grow their customer lifetime value. www.mobify.com
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