IEEE Spectrum Goes Mobile with Mobify

IEEE Spectrum Magazine explores the development, applications and implications of new technologies.

NEW YORK, NY / VANCOUVER, BC– January, 2011 – IEEE Spectrum announced today that they have chosen Mobify, the leading mobile web platform, to take IEEE Spectrum Magazine mobile.

The evolution of wireless technology has made communicating through mobile devices part of today’s society. Whether it’s emailing, posting links on social media, or reading the latest article, mobile browsing is predicted to dominate desktop browsing by 2014. With a technologically savvy audience, IEEE Spectrum wanted to provide their mobile users with the same experience and content found on their main site. By mobifying their site, IEEE Spectrum hopes to increase its unique visitors and provide IEEE members with an enhanced mobile experience.

“It’s important for Spectrum to be available to its audience anytime, anywhere,” said Harry Goldstein, Editorial Director, Digital, of IEEE Spectrum. “We wanted to provide a seamless mobile experience for our audience and have our content available to them when they want it.”

“IEEE Spectrum is an engineering magazine with rich history,” said Igor Faletski, CEO of Mobify. “We’re thrilled to be selected as the mobile platform of choice by one of the leading technology resources in the world.”

As seekers of cutting-edge technology, IEEE Spectrum Magazine was able to make their mobile site using the Mobify Studio platform.

About IEEE Spectrum

IEEE Spectrum magazine is the flagship publication of the IEEE, the world’s largest professional technology association. It is a magazine and Web site for technology innovators, business leaders, and the intellectually curious. Spectrum explores future technology trends and the impact of those trends on society and business.

IEEE Spectrum magazine is read by over 385,000 technology professionals and senior executives worldwide in the high technology sectors of industry, government, and academia. Subscribers include engineering managers and corporate and financial executives. Deans and provosts at every major engineering university and college throughout the world are also Spectrum readers.


Mobify was founded in 2007 and is headquartered in Vancouver, Canada. Its solutions optimize web sites for mobile and tablet devices. Mobify’s customers include global leaders in e-commerce, online publishing, and digital advertising. By using Mobify’s mobile web platform, these companies have achieved significant growth in mobile traffic and revenue. Learn more at


Jan 18, 2011