Bonobos Launches Mobile Site

Partners with Mobify to Boost Mobile Experience

New York, NY & Vancouver, BC (June 9, 2011)– Bonobos, the online men’s apparel brand and e-tailer renowned for their better-fitting clothes and excellent customer experience, today announces the launch of their mobile site. Bonobos partnered with Mobify, the leading provider of mobile commerce solutions, to create a mobile site that extends the Bonobos shopping experience to customers on the go with the best performance benefits of an e-commerce portal.

Bonobos mobile site offers an optimized mobile store without needing to download an app for a direct,hassle-free experience. By visiting www.bonobos.com on their iPhone or Android device, shoppers are automatically served a mobile version. Because Mobify uses a sophisticated technology that does not use scraping or proxy servers, Bonobos’ mobile users will benefit from quick load times and a seamless update process.

The mobile version offers the same features and functionality as the Bonobos website while providing more convenient service for mobile shoppers. The customized mobile version is designed for easy browsing,

check-out, and click to call. With the exception of occasional mobile-only offers , the mobile site’s content will always be concurrent with the desktop Bonobos site so the latest styles and new releases will be available instantly. Mobile shoppers have complete access to Bonobos’ selection of pants, shorts, suits, shirts and swimwear along with apparel, accessories and footwear from over 40 curated partner brands currently carried at Bonobos.com.

“Our Mobify partnership extends the Bonobos service, convenience and experience to customers regardless of the device they shop with,” said Bonobos CEO and cofounder, Andy Dunn. “As an e-commerce company, providing mobile accessibility has been an anticipated next step that we are thrilled to have reached.”

“Mobile users demand a tailored experience,” said Mobify CEO Igor Faletski. “Through this technology, Bonobos customers have a store in the palm their hand.”

Smartphones already make up more than 28% of the US market . Mobile web browsing is predicted to outstrip desktop browsing by 2015 . With this in mind, Bonobos is providing the best possible mobile experience available today.

About Bonobos: Bonobos is a web-driven premium men’s apparel brand and e-tailer. Launched in 2007 around a better fitting pair of men’s pants, the brand now also sells suits, polos, oxfords, shorts, swim and more. Bonobos is one of the top three apparel brands in the US launched solely over the web. In addition to private label products, Bonobos offers over 40 curated brands’ apparel, accessories and footwear becoming a full men’s closet solution. Bonobos is leading the vertical web revolution, delivering a well-targeted brand promise online: world-class product, an easy shopping experience, and clever and relevant communications. Bonobos is ventured-backed by Accel Partners and Lightspeed Partners and was named “One of America’s Hottest Brands” by Advertising Age. Visit www.Bonobos.com.

About Mobify: Mobify is the leading mobile web platform. Mobify’s innovative technology uses JavaScript and HTML5 to deliver a tactile, secure experience for mobile and tablet users. Since 2007, it has powered global leaders in e-commerce and online publishing. By using Mobify’s mobile web platform, these companies have achieved significant growth in mobile traffic and revenue. Learn more at http://mobify.me.

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[1] In conjunction with the launch on June 9th, Bonobos is offering an exclusive mobile offer of 20% off purchases for the first 200 hundred customers on their first mobile order.  Promotional code can be found by visiting www.Bonobos.comon any mobile phone.

[1] http://blog.nielsen.com/nielsenwire/online_mobile/mobile-snapshot-smartphones-now-28-of-u-s-cellphone-market/

[1]http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf