Altec Lansing Launches Mobile Site

MILFORD, Pennsylvania and Vancouver, Canada – April 7, 2011 – Today, audio innovator Altec Lansing announces the launch of its mobile site.

With mobile web use surging, Altec Lansing partnered with leading mobile e-commerce provider Mobify to create an amazing mobile web experience.

“We believe that customers will benefit greatly from the new mobile website,” said Mobify CEO Igor Faletski. “Altec Lan- sing is known for their outstanding quality, which is now reflected on mobile devices.”

With many of Altec Lansing’s products complimentary to mobile devices, giving their customers and potential customers access to product information on their phones was an obvious fit.

“In addition to proving a best in class mobile commerce solution, we were looking to enhance the overall retail shopping experience.” said Altec Lansing Senior Director of eCommerce and Direct Marketing Mitch Wenger, “Having a robust and dynamic mobile presence for customers to easily get a more complete set of product details than they might get on the shelves is key point of differentiation for Altec Lansing.”

With a full catalogue and mobile e-commerce functionality, users are able to easily browse and purchase the latest Altec Lansing products from their mobile phones.

About Altec Lansing

For more than 70 years Altec Lansing has been viewed among audiophiles as one of the world’s most valuable and inno- vative audio brands and boasts a unique history of innovation that includes the introduction of first talkie film speakers, the first iPod docking station and the first “Works with iPhone” speaker system. Altec Lansing makes a wide range of audio systems for the home and office; a line of headphones for personal listening; and the popular line of inMotion speaker sys- tems for portable digital players. Altec Lansing LLC is headquartered in Milford, PA.

About Mobify

Mobify was founded in 2007 and is headquartered in Vancouver, Canada. Its solutions optimize web sites for mobile and tablet devices. Mobify’s customers include global leaders in e-commerce and online publishing.

With a revolutionary HTML5 platform, Mobify enables seamless e-commerce functionality on the latest mobile and tablet devices, to significantly grow mobile traffic and revenue.