What is Engagement Marketing?
Engagement Marketing personalizes and automates customer engagement using push notifications and store drivers across mobile screens. Send timely and tailored engagements that inspire action using location and customer behavior triggers.
Today, Engagement Marketing is made up of push notifications and store drivers. Tomorrow, it may include new engagements like advanced mobile wallet communications and chatbots. The automated approach to Engagement Marketing enables sustained customer engagement across hundreds of mobile moments without the need for extensive management.
Push notifications build customer engagement and work as a powerful remarketing tool on iOS and Android apps, as well as Chrome for Android and desktop. Set up triggers, like customer location or items left in cart, to automatically send push notifications that boost revenue and deliver better engagement results than email.
Store drivers leverage online customers to increase store traffic. Create dynamic web and app content for individual stores that features special events, customer service experiences, or exclusive store offerings. In the store, use location information to guide customers to their favorite items or feature products related to their interests.