The Mobile Dilemma
Mobile is a struggle. High costs, isolated solutions, duplication of effort, long lead times, poor conversion rates – all without the expected revenue returns. And yet mobile is where your customers are. Anything short of comprehensive mobile excellence is not an option. Below, three fundamental truths that drive the mobile imperative. And one new approach to solving the dilemma.
Mobile changes everything
Mobile has broken the traditional marketing funnel into dozens of intent-driven but disconnected moments in which customers’ expectations are high and efficiency is crucial. These fragmented moments lead to many dead ends in the customer journey, where the mobile experience is sub par or the customer gets distracted and exits the journey. For brands, this has resulted in higher acquisition costs, lower revenues, and fleeting customer loyalty. Yet mobile is increasingly how your customers prefer to browse and shop, online and in-store.
Mobile blurs online & offline
Mobile has transitioned from a digital-only experience to a blend of physical and online interactions. Customers use their phones in-store to check competitive pricing, read reviews, or get opinions from friends. Customer usage of mobile while in-store creates new engagement opportunities for brands but to deliver it requires management of more technology in an increasingly complex marketing technology stack.
Point solutions miss the point
The complex integrations and long implementation cycles of point solutions make it impossible to keep up – and they only solve singular symptoms. Most retailers don’t have the budget and resources required to integrate and maintain point solutions across web, multi-OS apps, push notifications, desktop, TV, social media, chat, and the next big thing, however, the customer expectation remains.The customer expectation is one of seamlessness and instant gratification on mobile. Buying and implementing mobile point solutions, like responsive design, in isolation doesn’t address the mobile experience holistically.
Mobile customer engagement is the solution
Relationships are at the heart of commerce. Understanding and responding to the entire customer journey requires unifying fragmented interactions into a single, cohesive experience, which improves growth, revenues and loyalty. Building better relationships is our focus. Mobify’s Mobile Customer Engagement Platform unifies the complete mobile experience across web, iOS apps, Android apps, and push notifications, with a future that may include smart watches, smart TV’s, and even virtual and augmented reality. All of these experiences managed through a single platform to create sustained engagement at every customer interaction.
What's in the Mobify Platform
Mobify Progressive Mobile technology leverages the best of native apps and responsive design to deliver both an app-like mobile web experience and hybrid native apps that leverage content and business rules from your commerce platform, minimizing development, operational, and maintenance expenses.
The Engagement Engine is the intelligence that powers our Connection Center and keeps track of individual customer actions. The Engagement Engine gets more powerful with each customer action, allowing marketers to engage their customers with increasingly relevant content. The Engagement Engine processes customer engagements in real-time to deliver the right content to the right customer, in the right context, at the right time, and in the right place.
The Connection Center is the central hub for marketers and merchandisers to plan and deliver their mobile engagement. Using Mobify’s Smart Campaigns and Smart Content, marketers develop personalized engagement across all Progressive Mobile devices and screens based on customer context, behavior, and location.
Three easy ways to get started today
There are multiple ways to get started with the Mobify Mobile Customer Engagement Platform. Here are three with rapid implementations and proven short-term ROI:
Improve customer engagement 10x over email with mobile web, app and desktop push notification messaging. With Mobify, notifications are triggered by behavior and location and contain Smart Content.Get started with Push Messaging
Improve key conversion points such as checkout with Progressive Mobile. Responsive web design makes sense – but it often falls short on e-commerce conversion.Get started with Progressive Mobile