Stella & Dot Launches a Tablet-Optimized Site

About 80-90% of Stella & Dot’s traffic comes from what the e-retailer calls “stylists,” individuals who throw trunk show parties and sell Stella & Dot jewelry and accessories to family and friends. The company has observed over the past year that an increasing number of stylists are taking their tablets, mostly iPads, with them to parties. They use the tablets to highlight the whole catalog of products and to take orders then and there, rather than wait until they get home to input orders on their desktop computer.