Shopping Report Highlights Difficulties With Checking Out Over Mobile

Online shopping isn’t nearly as scary to most consumers as it was a few years ago, with many cell phone users feeling generally comfortable with making purchases via their mobile phones. When a mobile purchase is abandoned these days, the problem is more related to a bad mobile shopping experience, issues during checkout, or confusing interfaces leading people to give up and potentially try purchasing later on their desktop computers.

A report out this week from Mobify is the first of its kind for mobile commerce, looking to highlight some of the biggest common problems online retailers face as their customers move to phones for more shopping.