Now is the Time to Get App-Centric

Apps are, against the odds, becoming the shopping channel du jour for many consumers. As we reported last week, almost half of retailers say that between 21 and 50% of their web sales come directly from purchases made on an app. Now, further research across all channels from poq [IRDX VPOQ] shows that app users are the most enthusiastic online shoppers, with the average person shopping from an app generating 2.6 times more revenue for a retailer than someone shopping from a mobile site, and 1.5 times more than someone using a desktop device. Customers using apps also interacted with retailers 2.8 times more often than customers using the mobile website.