What New Mobile and Online Payment Options Mean for Retailers

Apple Pay is now available for e-commerce sites and Google has released its Payment Request API, offering e-retailers new opportunities to speed up checkout.

It’s exciting times for new payment methods on the mobile web. With recent launches of Apple Pay on e-commerce sites and Google releasing its Payment Request API, marketers are paying close attention to how higher performance in the checkout process will affect conversions. Knowing the average checkout process is slow—40 seconds is the average across both desktop and mobile sites, and 46% of abandonment happens at the payment stage—the promise of a more positive payment experience on any device or browser could be what finally brings mobile conversion rates to match desktop.