There are three times more smartphone activations every minute than human births, according to a recent report. This exponential growth has created 6.6 billion mobile connections and 3.6 billion subscribers globally in 2011, outnumbering the current world population. To add to this is the growing number of people connected to the internet, like in India where some 120 million are logged on to the internet at any given time. The trend is likely to spike in 2012, with other countries including the U.S. following a similar pattern. Just do the math and it is not too difficult to see the detriment in being an invisible business in the mobile world.