Mobile Customers Want These 3 Things From Industry Brands

The primary focus of Google I/O 2016 centered on mobile consumer experiences and artificial intelligence.

The annual event provides in-depth sessions on building Web, mobile and enterprise applications with Google and open Web technologies. What became incredibly clear at this year’s event is that technology is fundamentally reshaping customer expectations by redefining luxury and convenience.

Performance used to be synonymous with BMW, convenience was a personal shopper at Bergdorf Goodman, and on-demand meant Jeeves bringing up a bottle from the cellar.

Now, performance means high-performing mobile sites, convenience translates into whatever form of shopping best suits the customer in that mobile moment, and on-demand delivery happens within the hour.