Mobify CEO on 4 critical ways mobile search is different

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Mobify ceo Igor Faletski recently wrote an article for eConsultancy on the differences between search on mobile and search on desktop.

He discusses the importance of how important phones have become in today’s society (1/3 of people would give up sex before they give up their phone) and how search on a mobile device is fundamentally different than search on desktop.

It is critical to undertand these differences and what drives the mobile searcher in order to maximize the potential of your mobile visitor.