Mobify Buys Dónde to Better Reach Mobile Shoppers

Some news just in time for the Cyber Monday shopping onslaught: Mobify, which helps companies run mobile-friendly e-commerce sites, is buying Dónde, a specialist in location-based services.

Terms of the deal were not disclosed, but the motivation is clear: Consumers are relying more on their smartphones for shopping whether they shop online or in brick-and-mortar stores.

Ann Taylor, Crocs, and Leading Hotels of the World use Mobify’s software, which runs on Amazon Web Services, to optimize content for viewing and interacting with mobile devices. Chicago-based Dónde, will help Mobify customers serve up targeted discounts or ads to shoppers, or even just passersby, based on their proximity to a store, or on their location within the store itself.