Lancôme Transitions App Capabilities to Mobile Web with Revamped Site

Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.

The features, speed and easy interfaces of mobile apps have conditioned consumers to expect the same from Web sites they visit on their smartphones. Keeping these expectations in mind, Lancôme is using features of Google’s Progressive Web App technology along with other app-like features to further consumers’ user experience on mobile.