The main driver of Lancôme’s move was data that showed mobile traffic eclipsing that of desktop for the first time in 2016, yet the number of purchases made on smartphones didn’t quite match that surge. While 38% of shopping carts led to orders on desktop, that number was just 15% for mobile, the case study said. This disparity told the company that its customers browsed products just fine on a smartphone, but faced obstacles when they tried to make a purchase.
Lancôme Boosts Mobile Speed, Sales with Google’s Progressive Web App
Written by Betsy Kosheff,
Public Relations on May 24th, 2017