Why Google-Backed Progressive Web Apps Matter for Retail

A Progressive Web App is effectively an app that streams to your customer’s device and is fully indexed by search—and the customer doesn’t have to download it.

In the accelerating shift to mobile, one technology could fundamentally change the mobile web, and in the process, lay the foundation for a better way for retailers to reach and engage with their customers. This new development is called Progressive Web Apps, it’s championed by Google, and some say it is what finally adapts the web to mobile and creates an environment for a future of streaming apps on the web.