CMO’s top 10 martech stories for the week – 18 February

Mobify looks to accelerate mobile customer engagement

Mobile ecommerce platform vendor, Mobify, is looking to advance its technology capabilities and drive further adoption of its mobile customer engagement platform after raising US$10m in a financing round.

The latest fundraising was led by Munich-based Acton Capital Partners, which has also invested in Etsy, Cyberport and AbeBooks, and sees the company’s venture partner, Hannes Blum, along with Mark Organ, founder and CEO of Influitive, joining Mobify’s board of directors.

“Mobify is redefining mobile customer engagement with the industry’s first, mobile-first customer engagement platform fully integrating all of the technologies retailers need to leverage how mobile phones are used today,” said Blum.