E-retailer Beyond the Rack goes beyond app push notifications to reach customers who don’t have its app.
Marketers love being able to reach out to shoppers who have downloaded their apps with push notifications about new products or sales. But those messages only reach consumers with a brand’s app who have chosen to receive those alerts.
Web-only retailer Beyond the Rack has deployed a new technology that lets it send messages to consumers who don’t have its app. And it lets the e-retailer reach consumers who are on computers as well as mobile devices.
The system works on any device with Google Inc.’s Chrome browser, and Beyond the Rack was one of the companies that participated in the beta test when Google introduced the technology in May.