Like most, I reach for my smartphone when I have a moment to spare. Thirty seconds is enough to check my email or visit my favorite websites to see what’s new or on sale. A minute can be enough to complete a purchase when I’ve made a decision.
Found moments like these are critical for retailers and brands to reach customers — but they represent a one-time shot. Engage the customer now, or lose him forever.
Marketing strategies depend on reaching customers where they are, quickly and with something relevant. Nailing that strategy will set any brand ahead of the pack.