Mobile is where most online customers like to shop, having recently surpassed desktop in traffic volume. However, the process isn’t always streamlined, which is most evident in smartphones’ lower conversion rates. Browsing and adding items to a cart is fun, fast and easy. Checkout is another story.
3 Ways Web-Based Payments Benefit Customers and Retailers
Written by Peter McLachlan,
Chief Product Officer on Dec 20th, 2016