3 Ways to Use Geolocation to Increase Revenue

You may have noticed Pokémon GO players and the game’s characters popping up all over the place lately – at famous landmarks, public events, even inside local businesses.

The launch of the mobile game last July represented not only a runaway success in the United States, considering that the game has already reached a $70 million monthly run rate, but something more: Pokéman GO is also proving the power of location-based features in mobile apps.