3 Customer-Focused Mobile Strategies That Drive Profits

Growth is the No. 1 priority for retail CEOs. Growth is good; profitable growth is even better. However, profitable growth is becoming harder to achieve, thanks to two powerful forces in e-commerce squeezing profit margins for brands: competitive pricing and rising customer acquisition costs.

To combat shrinking margins, smart companies are moving beyond simply improving conversion rates. They’re using mobile strategies to boost customer loyalty and engagement to increase profits.