Why Retail Needs a Storefront for Headless Commerce

The concept of headless commerce has been talked about since 2012, but the actual application of it has really skyrocketed in the last year. In a 2020 Ecommerce Leaders Survey, over 60% of respondents stated they either currently leverage or plan to leverage a headless commerce architecture in 2020. 

So why are so many going headless? It really comes down to the customer.

Headless commerce unlocks the agility to keep pace with your customers – their always-rising expectations, their demand for new channels, and their ever-evolving shopping behavior. Only those retailers and brands that are able to keep up with shoppers will be able to thrive in ecommerce. 

The catch – the head of headless

There’s still a lot of confusion in the headless space because most of the agility that headless commerce promises is actually realized in the “head,” not in the headless “body.” For this reason, many approaches that are labeled as “headless” don’t unlock the agility and flexibility needed to keep up with customers. 

Let’s look at some examples:

  • In some cases, the “heads” aren’t lighter and more agile than the headless bodies, which makes the goal of agility unattainable. An example of this would be using a heavy digital experience platform (DXP) as the head to a headless ecommerce platform.
  • In other cases, the head is built from scratch and doesn’t include low-effort maintenance, resilience, support, and compliance. This means the team has to spend their time on storefront operations instead of CX experimentation – again eliminating the agility benefits. 

The solution is a decoupled storefront for headless commerce. A decoupled storefront is an API-driven presentation layer that includes the infrastructure to handle all storefront operations. Essentially, it’s a solution to build, run, and evolve your web experience on a headless architecture. 

What you get: confidence in one of your biggest revenue drivers

A headless environment gives you agility because the web storefront is separated from the backend. But this separation also means that your ecommerce platform can no longer host, secure, monitor, or scale your website.

This change is not to be taken lightly. Your website generates millions, maybe even billions of dollars in revenue. You need to have the confidence that it will be up and running smoothly at all times. 

A web storefront for headless commerce provides that peace of mind. Mobify includes the infrastructure to handle all storefront operations, including hosting, security, scalability, and automated monitoring. This enables your team to focus on what matters – continuously experimenting, learning, and innovating the digital experience to keep up with customer demands. 

A customer-centric view of headless

This customer-centric view of headless commerce starts from the customer in. It’s not about choosing the headless applications that will run on the backend, it’s about starting with a decoupled storefront that gives you the agility and flexibility to deliver unique, dynamic customer experiences that you’re always iterating on. Once you’ve got that set-up, you can add and migrate backend services to further enhance the storefront. 

If unlocking agility and customer-centricity is a priority for your organization, download the Enterprise Guide to Storefronts for Headless Commerce to get answers to the following:

  • What is a storefront for headless commerce?
  • What do you get with it?
  • When should you evaluate one? 

Get the Guide Now

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