With the high cost of acquiring new customers, retailers and brands need to re-think how to keep existing customers engaged. Simple, immediate, contextual forms of communication are the key to customer engagement, which is why Web Push Notifications are quickly rising in popularity among retailers and shoppers alike.
“Push Notifications are a huge part of our mobile engagement strategy. It’s a more personal way to communicate with our customers. That’s incredibly valuable to our bottom line.”
Mujeeb Hazzaa, Chief Business Development Officer, eXtra Electronics
Being a relatively new channel, we get a lot of requests for web push notification benchmarks. Those evaluating the new channel want to know what they could expect, while those already using web push want to determine how their notifications are performing. Well want no more, here they are!
Defining Web Push Benchmarks
Since web push notifications are relatively new, let’s clarify a few definitions before we jump into the benchmarks.
The mobile opt-in rate is 3.2x higher than desktop, and 2.4x higher than tablet.
The mobile click-through rate (CTR) is more than 3x higher than desktop or tablet.
Repeat Visitors from Web Push
Web push notification subscribers typically return twice per quarter via web push notifications.
Web Push vs. Email
Email is so overused that it’s getting almost impossible for retailers and brands to cut through the noise. Web push notifications provide an opportunity to engage customers with highly targeted and timely notifications in a low-noise channel – 2.7x more people will click your web push notification compared to email.
Driving Revenue with Web Push Notifications
Web push is a very effective channel for reaching and engaging mobile customers. With the majority of online traffic coming from mobile, web push should be used as a tool to turn traffic into revenue and increase repeat customers.
Retailers can drive revenue with web push notifications by:
- Triggering automated web push notifications to save the sale when a shopper abandons a cart.
- Sending web push notifications around any time-sensitive information like limited-time discounts or event-based sales like Black Friday.
- Adhering to web push notification best practices to increase opt-in, view, and click-through rates.