The popularity of mobile shopping on tablets is on the rise and tablets boast more dollars spent per order than smartphones. Tablet shoppers themselves are also a unique (and highly lucrative) breed.
While tablet adoption rates lag behind smartphones (in total, only about a third of Americans own them), the tablet demographic tends to skew older and wealthier than that of smartphone owners.
In addition to being an appealing demographic for retailers based on their household income, tablet users are also an easier sell than smartphone owners. The conversion rate for tablets is significantly higher than that for smartphones. And tablets don’t cannibalize smartphone usage; people who own both devices don’t spend less time on their smartphones than those who are smartphone-only.
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