The technology world is facing an extinction – m.dot sites are slowly but surely dying out, and for good reason.
A survey of the Internet Retailer 500 found that m.dot sites for ecommerce dropped from 79% in 2013 to 59% in 2014, and the trend continues. While numbers still need to be confirmed for this past year, m.dot sites were expected to lose 50% share in 2015.
Unlike the dinosaur extinction 65 million years ago, for which the reasons are still widely debated, m.dots are an outdated technology and the reasons for their demise are clear. While m.dots were a huge improvement to serving the desktop site to mobile shoppers, they have failed to evolve with customers’ rising expectations and advancements in technology.
Read our M.dot Extinction Storybook to learn the 5 reasons that m.dot sites are disappearing.