Forget “mobile first” — we’re in the age of mobile-only

In the early days of Mobify, I used to cold call potential clients, and about 50% of the time I was turned down. People were worried. Mobile seemed like a risk and they weren’t convinced that it was the future of commerce. Since that time, the mobile landscape has been turned upside down. Investing in mobile is no longer a debate, and neither is whether or not companies should take a ‘mobile-first’ approach. That’s because we’ve just entered a new age: mobile-only.

Here are four reasons why:

  1. Consumers want it and retailers are ready for it

Here’s something you won’t be doing in the near future: pulling out a credit card each time you want to make a mobile purchase and typing a long string of numbers on a small screen. It’s a cumbersome and unnecessary practice that mobile commerce has a solution for. NFC-based transactions require a tap of your mobile phone and are more secure than constantly pulling out your plastic and sharing your details. With a global NFC infrastructure in place, it’s just a matter of time for the adoption rate of both consumers and retailers to reach critical mass. Another huge factor in the growth of mobile commerce is the launch of Apple Pay, which sets the standard for the future of mobile transactions by making it seamless and easy.

  1. No more trust issues

Trust issues were commonplace when ecommerce was in its infancy. It makes sense that the generation that grew up writing cheques and standing in line at the bank would be slow to embrace this shift. With time, trust has been earned amongst the majority of online users and is only going to increase. This behaviour is already inherent in the under-25 demographic, who don’t think twice about tapping to download or purchase with their mobile devices.

  1. Mobile users are different

Mobile devices have limited screen real estate, so mobile users have different shopping behaviour. The way you flip through a magazine or browse pages of content on a desktop is not an experience that can or should be translated to mobile. Mobile shoppers want to explore, discover, and have a fun, stress-free experience. For these reasons, recommendations based on who the shopper is should be at the forefront of your mobile experience. It’s no longer enough to translate a digital experience to a mobile one. Mobile users need their own experience.

  1. Apple Watch: set to disrupt

The Apple Watch is set to disrupt the world of mobile transactions with wrist waves, a higher level of personalization, and relevant, timely messaging that you consume in a glance. Forward thinking retailers can create time sensitive, location-aware content that enhances your shopping experience – mobile or otherwise.

 – The beginning of a massive shift – 

The age of mobile-only has both the infrastructure and personal technology in place to create a mobile revolution. Consumers want the convenience of a seamless mobile experience and retailers want to provide it. We’re at the beginning of a massive, exciting shift in ecommerce technology and things are about to get really interesting. Stay tuned.

Mobify helps global companies create exceptional shopping experiences across every mobile touchpoint. See how Mobify works.