Technology’s Impact on the Shopper Experience [INFOGRAPHIC]

The internet, email, smartphones, and most recently, web push notifications – all these technologies have drastically impacted the shopper experience. Forget the days of having to travel to a store to discover products, compare prices and make a purchase. Today’s shoppers have access to a multitude of online and offline channels to optimize their shopping experience, and retailers must be present at these various touch points in order to engage and ultimately convert customers. Let’s take a look at how the shopper experience has evolved over the last few decades with the introduction of new technologies.

shopper experience infographic

Sources
http://www.cmo.com/articles/2014/5/6/Mind_Blowing_Stats_Online_Shopping.html
https://selz.com/blog/40-online-shopping-ecommerce-statistics-know/
http://www.exacttarget.com/sites/exacttarget/files/deliverables/etmc-2014mobilebehaviorreport.pdf
http://marketingland.com/survey-90-percent-of-retail-shoppers-use-smartphones-in-stores-135759
http://conversionxl.com/mobile-internet-users-and-their-shopping-behavior/
https://www.thinkwithgoogle.com/