A traditional web storefront is built tightly coupled to the ecommerce platform. On the other hand, a storefront for headless commerce is completely separate, decoupled and self-contained, from the ecommerce platform, as well as other backend applications.
This offers brands freedom of expression, to build whatever and however they want, enriching the customer experience.
Storefronts for headless can be layered on top of Salesforce Commerce Cloud and other backend systems using APIs. Commerce Cloud provides critical commerce services that power the commerce experience, such as pricing, promotions, search, inventory, Einstein AI, and more. These services are proven for growth, with customers seeing same-site growth of +23% YoY in 2019. Using Salesforce B2C Commerce APIs, a storefront for headless accesses the Commerce Cloud services and renders the web experience, while also providing the infrastructure to handle all web storefront operations.
In other words, the decoupled storefront serves as the head of your headless architecture.
In the Salesforce Edition of the Guide to Storefronts for Headless Commerce, we’ll answer:
- What is a storefront for headless commerce?
- What is the value of a storefront for headless?
- How does it work with Salesforce B2C Commerce APIs?
- What do you get with it?
- How does it impact your team and day-to-day operations?