Mobile payments have skyrocketed over the past few years and 2 recent
announcements were particularly noteworthy to show us the future
direction of mobile payments, and who will be competing for market
PayPal, Visa, et al.
PayPal, one of the pioneers in the mobile payments game, has seen their
mobile payments explode from under $1 million in 2006 to $4
billion in 2011.
This 4000% increase surprised even PayPal, who revised their estimates
dramatically upwards 3 times in 2011 alone. They predict $7 billion
in mobile transactions in 2012.
The shift is so dramatic that Visa Europe is predicting that half of
all its payments will be mobile by 2020, while Juniper research group
predicts that by 2015, mobile payments will make up $670 billion.
Why is this happening now?
We believe it’s for a few key reasons:
- technological advances (mobile internet, affordable smartphones)
- rollout of retailer partnerships
- consumer acceptance of mobile wallet systems
Seeing this shift in consumer acceptance, MasterCard, Visa, American
Express, and Discover joined together to form Isis, a mobile payment
network that will allow you pay using NFC chips embedded in phones.
E-commerce Moving to Mobile Commerce
Here at Mobify, we’re definitely seeing the results in this consumer
shift to buying on mobile.
Over the last year, our client’s mobile revenue has ramped up
considerably, with one even taking in more money via mobile and tablet
sites than via desktop during the busy holiday season.*
The expectation that everything you see on your screen can be purchased
with a click is shifting to from desktop to mobile. Retailers who still
don’t have a mobile-optimized site are putting themselves at a severe
disadvantage, especially when consumers expect easy and fast access to
information, no matter what device they are using.
The shift to mobile commerce is due to:
- confidence (people are more comfortable making purchases online
– even large ones)
- people adopting the mobile lifestyle
Most experts have mobile browsing surpassing desktop browsing by 2015 –
with the accelerated stats we’re seeing, it may be even sooner.
Any things we missed? Chime in in the comments below.