Salesforce Closes Acquisition of Mobify

2020/10/1 UPDATE: I’m thrilled to announce that Salesforce has officially completed its acquisition of Mobify. We’re very excited to join the Salesforce family and partner with Salesforce customers to provide modern storefront experiences. 

Mobify will provide Salesforce Commerce Cloud with a modern storefront solution that will allow brands to customize their commerce experiences faster and more frequently, deliver an enhanced shopping experience across any channel, and further increase conversion and revenue to drive success in the digital-first economy.

Global brands such as Under Armour and Shiseido rely on Mobify to provide a modern progressive web app experience and the infrastructure to host, scale and secure their digital storefronts in a headless environment so they can stay ahead of customer demands and deliver a lightning fast experience across all devices. 

Delivering a modern digital experience is more important than ever. The world has transitioned to a digital-first economy, and online has become the lifeline for many businesses. According to Salesforce’s Q2 Shopping Index, global digital commerce revenue in Q2 grew by an unprecedented 71% compared to the previous year. Finding success in the digital-first economy takes more than just setting up a simple online storefront. That storefront needs to have the speed, intelligence, flexibility and scalability required to help companies quickly grow and evolve to stay relevant with customers across channels.

Salesforce Commerce Cloud, connected to the world’s #1 CRM platform, empowers companies to create seamless commerce experiences for consumer shoppers (B2C) and business buyers (B2B) across all channels — mobile, social, web, and store.