As Prime Day becomes the new Black Friday of the summer, more and more retailers are offering sales to compete with the marketplace giant. The spike in online shopping traffic presents a big opportunity to those who are able to capture it with compelling promotions and fast, reliable web performance.
This article roundup covers what retailers did to compete this year, and how you should prepare for Prime Day 2020.
The pressure of 100+ million US shoppers with access to Prime Day benefits potentially spending their money at a single online marketplace, on one particular day in July, has forced the hand of other retail competitors to run their own competing sales — some of which have better deals than Amazon.
Read the Business Insider article
Amazon.com Inc’s Prime Day is now a major marketing opportunity and shopping event in the annual calendar for other U.S. retail companies, rivaling the Thanksgiving holiday’s Black Friday as a driver of sales.
Read the Reuters article
According to a Prime Day survey by Adlucent, 68% of respondents planning to shop on Prime Day said they will also be looking outside of Amazon to comparison shop, leaving ample room for competitors to take advantage of the holiday. So what are retailers doing to capitalize on Amazon’s sale? We’ve compiled some of the key strategies that marketers should be considering during massive online shopping events like Prime Day, Black Friday and beyond.
Read the MarketingLand article