Your customers are on the move, so creating compelling mobile experiences is critical if you want to reach them. The ability to engage customers on the move has evolved from a nice-to-have to a must-have.
Let’s face it, your customers are on mobile so you need to be too.
While you may have already recognized this need, it can be extremely challenging to achieve this successfully in the current world we live in. People are using multiple devices (desktop, tablet and smartphones) so marketers need a way to communicate across all channels.
Enter stage right, push messaging — a communication channel to engage your customers with timely, personalized notifications.
Introducing the Power of Push Notifications
Web push and app push notifications enable you to effectively engage customers and drive purchases in those all-important mobile moments. By relying on shopping behavior and location data, marketers can craft personalized messages that resonate with customers to inspire action and build loyalty.
Shoppers want retailers to understand their needs and respond accordingly – whenever and wherever they shop. A recent survey found that 78% of consumers are more likely to become a repeat customer if retailers provide them with personalized offers. Push notifications that offer them timely and targeted information create a better overall shopping experience, and as such, only 8% of consumers choose not to read a push notification right away.
Your mobile customers are always on the move and without the right communication channel, your opportunity to engage them will fly by.
Get started today, read the Push Notification Best Practices Guide to keep these customers engaged – even when they’re on the go.