Case Study: Optimizing Responsive Web Design for Conversions

Responsive Web Design (RWD) emerged as a solution to the era of two websites as it allows retailers to create a singular codebase that reflows content based on the screen size of the device. While there are many benefits to RWD, the issues arise when trying to optimize for conversions.

RWD forces you to make compromises as you can’t optimize the user flow across all screen sizes. The placement of critical call to action buttons on your website may be optimal for a desktop screen, but end up at the bottom of a long scrolling page when the content is reflowed on a mobile device.

Learn how a leading hotel chain, Coast Hotels, enhanced their responsive website with Mobify’s adaptive web solution to optimize for conversions.

Ben Guanzon knows that, in the hospitality industry, excellent customer service doesn’t only start when the customer arrives on-site – it happens during all of the preceding interactions the customer experiences. The Executive Director of Information Technology for Coast Hotels, one of North America’s fastest growing hotel chains, aspires to a one-touch standard on mobile, where Coast’s guests are able to find the information they’re seeking and book their room within the fewest taps possible. It was this desire for a seamless research and purchase experience that led Ben to Mobify. Coast Hotels had already invested in a responsive mobile build, but Ben felt the site wasn’t delivering the experience the brand wanted for its customers or the traffic Coast had been anticipating. Layering Mobify’s adaptive platform on top of the responsive framework gave him the results he was seeking…



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