A new report predicts that by the end of 2012, mobile will account for
22% of total search revenues.
This works out to around $3.7 billion.
This incredible statistic is due entirely to the growth of the
smartphone market. However, [if you don’t have a mobile optimized site
and are running PPC campaigns, you are wasting your money][] and
hurting your Adwords Quality Score.
The report notes that:
- CTRs are still higher on desktop than on mobile.
- ROI is still about 50% less, due to lower mobile conversion rates.
- This is a considerable improvement over the ~90% less just a year
ago.
However, these statistics are easily remedied with a good mobile site.
In fact, we have found that conversion rates on Mobify-powered mobile
sites are almost equal that of their desktop counterparts. In some
cases, [mobile conversion rates are even higher than desktop,
particularly in the case of tablets][].
Read the report here.
A special thanks to @megbutton for bringing this to our attention
[if you don’t have a mobile optimized site and are running PPC
campaigns, you are wasting your money]: http://blog.mobify.com/2011/04/13/are-you-wasting-money-with-your-pay-per-click-campaigns/
[mobile conversion rates are even higher than desktop, particularly in
the case of tablets]: http://econsultancy.com/us/blog/8280-ipad-conversion-rates-twice-as-high-as-desktop-stats?utm_medium=email&utm_source=topic
