There’s no doubt that 2015 was the year of mobile – mobile spending during the holiday season grew 59% year-over-year to reach $12.7 billion. Exponential progressions in technology and increasing expectations from the connected consumer drove exciting developments in the world of mobile.
There are more opportunities than ever for retailers to engage their customers and influence shopping journeys through mobile devices. While many have experimented with different channels and tools, few have truly succeeded in taking advantage of the wealth of mobile developments that arose in 2015.
In the world of mobile, there is no chicken and egg dilemma – no question of what comes first. Mobile web is the foundation of your entire mobile strategy.
The right mobile web solution will drive more traffic to your website through improved SEO and new communication channels like web push notifications. An exceptional mobile customer experience can also create loyal customers who in turn download your app, providing you with additional opportunities to reach and engage them.
Once you’ve laid the foundation of your mobile strategy, you can take advantage of all the top mobile developments of 2015, as well as what’s to come in 2016. Complete the mobile solution checklist to determine the best mobile web solution for your company.
To lay the foundation for all the latest mobile developments, complete the free mobile web solutions checklist to determine what separates a best-in-class provider from the rest of the pack.